29% of UK Scaleups with international expansion prospects failed due to poor market entry strategy and cultural issues before even penetrating the market. Following Executive Chairman Ammar’s Keynote at UK Scaleup Week on the Revolutionary 3IP Model built of the back of 20 years experience scaling globally. The message was clear: going global isn’t cheap, but doing it wrong is even more expensive. The harsh reality? Some examples of failed international expansion include Tesc