ISS Airview: Accelerating International Growth 10X
- okareshaba
- May 12
- 2 min read
In today’s interconnected economy, the significance of global trade corridors can not be overstated. According to McKinsey, Asia alone constituted 53% of world goods trade from 2001 to 2021, highlighting the region's pivotal roles in driving economic growth.
ISS Airview introduces the UK’s first dedicated International Trade Centre, designed to facilitate Scaleup success through our robust Internationalisation model - 3IP (Innovation, Investment, Internationalisation). This approach underscores the interdependence of markets and the opportunities they create. With UNCTAD projects a record $33 trillion in merchandise trade for 2024, there’s no better time to capitalise on these dynamics.
Are you prepared to seize the potential of 2025?
Capitalising on these markets takes more than just ambition, it mandates a comprehensive strategy informed by meticulous market intelligence, local partnerships, and cultural fluency. Our latest industry research from ISS Airview illustrates that success in globalisation hinges on these critical factors.
The 3IP Framework: A Strategic Response
ISS Airview’s 3IP model answers this need with an expert-driven framework and data-backed strategies designed for Scaleups.

People, Programme, Place
People: Our network comprises seasoned mentors, international advisors, account managers, and investors, all committed to promoting global expansion. Research indicates that mentored businesses experience 83% higher annual revenue growth and double the five-year survival rate compared to unassisted counterparts (Bcombinator, 2025).
Our experts facilitate market entry, enabling scaleups to tailor strategies that navigate cultural, legal, and economic nuances effectively. They serve as bridges to new markets.
Programme: Our specialised trade-readiness training and internationalisation clinics focus on delivering actionable insights. Scaleup founders gain access to tailored support in target-market analysis, regulatory compliance, and cultural adaptation—reflecting the industry’s imperative for rigorous market research and feasibility studies.
We also promote founder productivity and well-being, with our Health & wellness, wealth and happiness programme. Our international students providing up to 10 hours of critical research, translation, and cultural-intelligence support in regions such as Saudi Arabia, India, and Pakistan.
Place: The 10,000+ sq ft ISS Airview Growth Hub anchored at Newcastle International Airport serves as a one-stop global launchpad. The Hub’s flexible co-working space and wellness facilities keep teams productive – for instance, one survey found half of coworkers saw income gains and nearly half reported improved work quality and collaboration in such environments (business.com).
In essence, ISS Airview offers a comprehensive ecosystem that fosters connection, innovation, and growth for Scaleups.
By aligning People, Programme, and Place, our Internationalisation ecosystem equips businesses with the frameworks and strategies necessary for 10x growth. Ready to embark on your global journey? Connect with Anthony today to explore our bespoke internationalisation programmes and the strategic support available at our Growth Hub. Ready to Grow Global? Co-create. Collaborate. Coworking.
Learn More About Our Ecosystem. #ISSAirview #GrowGlobal #Scale10X
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