Innovation Beyond R&D: ISS Empowering Scaleups Globally
- okareshaba
- May 6
- 2 min read
What does it mean to innovate your business Model?
True innovation today goes beyond R&D. As industry leaders note, “innovation is more than R&D” (Ammar Mirza CBE); it spans digital transformation, new business models, and collaboration. At ISS Airview, we not only embrace this broadened definition.
However, we live and breathe it: our approach includes business model reinvention, scalable processes, strategic tech adoption, and rapid experimentation to validate ideas.
Innovation at scale involves multiple facets:
Business Model Innovation: Reconfigure value propositions and revenue models to capture new opportunities.
Scalable Systems & Processes: Build repeatable, robust operations that let breakthroughs grow without breaking the organization.
Strategic Tech Adoption: Leverage emerging technologies (AI, IoT, automation) where they solve real problems and unlock efficiency.
Rapid Experimentation: Run fast cycles of prototyping, testing, and learning. By validating assumptions early, teams discover what works and pivot swiftly.
These elements work together so companies innovate holistically. ISS Airview’s Business Innovation Model is tailored for high-growth sectors like Health, SaaS, Aerospace, Biotech, Sustainability, and Fintech. Our framework combines industry insight with innovation expertise, ensuring new solutions fit market needs.
People, Programmes, and Place
Innovation is also a people-powered process. At ISS Airview we provide:
People: A global network of expert mentors, advisors and investors to guide founders. Personalised one-on-one mentoring and peer connections help entrepreneurs refine ideas and avoid pitfalls.
Programmes: Comprehensive support programme tailored initiatives to help your business scale. Ad Venture Builder Programme and support programmes that teach lean methods, design thinking and internationalisation skills. These tailored initiatives help teams test concepts quickly and scale.
Place: A purpose-built hub at Newcastle Airport — over 10,000 sq ft of state-of-the-art innovation space. This modern ISS Airview campus brings together startups, investors and corporates in a collaborative environment optimized for creativity and growth.
Together, People, Programmes and Place form the bedrock of our innovation ecosystem. With this support, ambitious scaleups can innovate faster and smarter. ISS Airview connects companies to booming markets (Middle East and Asia), allowing them to test ideas quickly, adapt models to local needs, and iterate globally. In short, we equip scaleups to take bold ideas to the world stage — building better businesses for a global future.
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